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Maria Reyes-McDavis :: The Web Success Diva

www.WebSuccessDiva.com

Maria Reyes-McDavis

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Child of God, wife, mother, social marketing consultant, blogging expert, author, speaker, and serial online entrepreneur.
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April 18

Social Marketing & Thought Leadership


Thought leadership
on a marketing blog?  Indeed, at first read it sounds not relevant to marketing your business online — but really it’s more important than you can imagine. Thought leadership, as defined by Wikipedia, is a (company) or “person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.“  Thought leadership is the art of being that “go to” person (or business) for a particular area of interest - a key adviser to those looking to dive into a specific topic area.

While thought leadership, as a whole, has been tagged as an effective tool for large businesses and service professionals (notably B2B) — it’s also a significant factor in huge success online (regardless of whether you’re a business or solopreneur).  And, it’s importance will only grow moving forward.

Read the full story:

Social Marketing Thought Leadership

February 08

Blogging 101: Choosing Your Blog Structure

After selecting your blog platform and blog hosting, your next move is to handle necessary Wordpress settings and determine your blog structure - before you actually start to build the look and functions of your blog.  A few of these settings will determine your URL structure (important for many reasons) and much more.  I recommend taking care of these settings immediately after your installation is complete.

Determine the Set-Up of Your Blog

Seems pretty straight forward right?  Not exactly.  Whatever your blog setup, it needs to fit your goals, short-term and long-term.  It can be costly and time-consuming to make major structure changes to any blog.   I’m not talking design and layout, I’m talking structure.  Here are some examples of blog structure setups that were driven by the goals and needs of each owner:

Read full article:

Blogging 101: Choosing Your Blog Platform

November 12

Great Online Marketing Resources from Across the Net

Each week, we scour hundreds of RSS Feeds from across the Net, here’s our top pick for the best information posted online by our oh-so-knowledgable colleagues!  We also took some suggestions from our Twitter peeps, did some reading this weekend and included the best here.  Enjoy!

Groovy Online Marketing Information from Across the Net

Internet Marketing Links, Podcasts and Videos

Jack Humphrey, as usual, has a super, duper interview with Jim Stroud that sheds some light on too much to mention here.  Great internet marketing tips and some SEO myths made clear.  Jack Humphrey’s interview with Jim Stroud

In case you missed it, check out my interview with Social Networking and Online Visibility expert Nancy Marmolejo, she covers her most “profitable” strategies tying social networking, twitter, and facebook together.  Good stuff here, if I do say so myself :-)

Secrets of Social Media Marketing a podcast with Buzz Marketing and Paul Gillin, good stuff here!

Blog Herald shared some great tips on using Google tools to get your blog (or website) ranked in search engines.

Here’s a list of the top 25 most powerful web directories online.  Great list to get backlinks from.

Blogging and Blog Marketing Links

Affiliate marketer Shawn Collins shares his tools for podcasting, which by the way, is an excellent blog marketing strategy too :-)

Kahuna Content shares how to evaluate the return on investment for your competitor’s blog.  Think you don’t need to understand it?  Think again!

Here’s part 2 of the competitive analysis information shared by Kahuna Content.  Great, great stuff!

ProBlogger shares how to improve your blog without internet access, this is really simple good information that every blogger needs to be aware of.  A good blog doesn’t mean your connected 24/7.

Valeria Maltoni shares why businesses should be blogging and 25 tips to make it work.

Blog writing tips from Remarkablogger covering how to get persuasive in your blog writing.

Social Media Marketing Links

Louis Gray talks about how to be a real friend to your “friends” in social media.

When is broadcasting OK on Twitter, read more to find out.  Good Twitter tips here.

6 Reasons to use Twitter to supercharge your online PR efforts

How to Squidoo from Start to Finish with Sociable

Photo Credit:

Kjunstorm on Flickr - Dance of Love

November 11

Social Media Success for Businesses by Setting Goals and Monitoring

Earlier this week, I wrote about how to measure success in your social media marketing, today, I’m going to look at one of the key steps in measuring success that should happen before you even step in the arena of social media marketing — defining your business goals in using social media marketing.  Measuring success begins with understanding what your business goals are and what you expect to achieve in using social media.  Without this, how can you possibly start to measure your success?

Read the full story on achieving success in social media for businesses...
http://websuccessdiva.com/social-media-business-goal-and-monitoring/
November 04

Social Networking Twitter and Blogging with Nancy Marmolejo

If you’ve read this blog for any amount of time, you know I’m a huge fan of Nancy Marmolejo of Viva Visibility.  This diva has taken social networking far beyond just setting up profiles and has mastered the art of actually building business from using social networking to a whole new level.  Her insight and innovation, she claims by accident and curiosity, is truly amazing.  Whether you’re a blogger, small business, solopreneur, or professional internet marketer — Nancy’s insight into using social networking as a key part of your social media strategies is brilliant and definitely worth the time to pay attention to.  (If you know the Diva you know I don’t say that lightly!)

Check out the inteview with Nancy on Social Networking, Twitter, and Blogging the right way...
 
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POPPYwrote:
Jan. 4
Ralphwrote:
Enjoyed reading your blog.  Found it interesting and informative.  Thank you for sharing your thoughts.
Nov. 17
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